All hail ube, the culinary gem we took for granted

The ube (purple yam) is now a trending ingredient in the US. We at Purple Yam take advantage of this moment to learn more about this treasured Filipino ingredient that's truly ours.

Below is an article from CNN Philippines regarding the ube.

 

All hail ube, the culinary gem we took for granted

By Anna Bueno, Oct 14, 2016

The ube is native to the Philippines and is an essential and organic part of our culinary history. Yet it took a social media storm initiated by enthusiastic eaters abroad — of golden ube donuts and ube-filled cinnamon rolls — for Filipinos to hesitantly take notice of the virtues of this fragrant and abundant epicurean treasure. Beyond the hype and the sparkle, do we really know our ube?

Click Here to Read the Entire Post from CNN Philippines